Client
Checkmate Stays
Type
Brand Identity & Collateral
Tools
Illustrator, Photoshop, InDesign, Blender
Year
2025
Location
Uttarakhand, India

Checkmate Stays: crafting tactile luxury for the Himalayan traveler

Collaboration overview

We partnered with Checkmate Stays, an ultra-luxury boutique hospitality destination nestled in the Himalayan ridges of Uttarakhand, to create a bespoke brand identity, tactile guest welcome collateral, and an immersive social media experience.

The challenge was to replace generic hospitality tropes with an understated, sensorial presence. In high-end leisure hospitality, memorability isn’t born from amenities alone — it is anchored in the tactile touchpoints that greet guests upon arrival and the emotional distinction carried through every piece of printed and digital collateral.

Checkmate Stays guest collateral and identity suite
Checkmate Stays architectural typography and guest cards
Checkmate Stays tactile paper texture and foil-stamped collateral mockup
Checkmate Stays social media design system and campaign visuals

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