Privacy Policy

Mugdha Studios is the brand/trade name under which our creative studio operates.

Legal name of the person/entity operating Mugdha Studios: Prabhat Singh Negi, trading as Mugdha Studios (sole proprietorship).

Business location: Mahalaxmi Puram, Lane 1, Dehradun, Uttarakhand, India

Website: https://mugdhastudios.com/

For the purposes of applicable privacy laws, the person or legal entity operating Mugdha Studios acts as the relevant data fiduciary, data controller or equivalent responsible party, depending on the law applicable to the particular processing activity.

If you have questions about this Privacy Policy or how your personal information is handled, you can contact us at: mugdhastudioswork@gmail.com

The information we collect depends on how you interact with Mugdha Studios.

2.1 Information You Provide Directly

When you contact us, request information, enquire about our services or communicate with us, we may collect:

• Full name
• Email address
• Phone number
• WhatsApp number
• Company or organisation name
• Job title or professional information, where provided
• Project or service requirements
• Project type
• Estimated or proposed budget
• Message or project description
• Information contained in files or materials you voluntarily send to us
• Any other information you choose to provide

We only request information that is reasonably relevant to the purpose for which it is collected.

2.2 Newsletter and Marketing Information

If you choose to subscribe to communications from Mugdha Studios, we may collect your email address and information necessary to manage your subscription.

You may unsubscribe from marketing or newsletter communications at any time by using the unsubscribe mechanism provided in the communication or by contacting us at: mugdhastudioswork@gmail.com

Transactional or service-related communications, such as responses to enquiries, project communications or administrative notices, may still be sent where necessary.

2.3 Account and Login Information

If account or login functionality is enabled on the Mugdha Studios website, we may collect information required to create and maintain your account, such as:

• Name or username
• Email address
• Authentication information
• Account preferences
• Account activity
• Login and security information

We do not ask users to provide passwords through ordinary contact forms.

Account information will be used to authenticate users, provide access to relevant features, maintain security and operate the account.

2.4 Client and Project Information

When you become a client of Mugdha Studios, we may process information necessary to plan, manage and deliver our services. This may include:

• Contact information
• Company information
• Project briefs
• Brand information
• Creative materials
• Campaign information
• Marketing information
• Website or social-media information
• Project budgets and commercial information
• Contracts and statements of work
• Invoices and payment information
• Feedback and approvals
• Communications relating to the project
• Files, photographs, videos, documents or other assets supplied to us

Client information may relate not only to the client or business itself but also to individuals associated with that client, such as employees, founders, representatives, customers or collaborators.

Where client materials contain personal information belonging to other individuals, the client is responsible for ensuring that it has the necessary rights, notices, permissions or other lawful basis to provide that information to us where required by applicable law.

2.5 Payment Information

Where you pay for our services, payment processing may be handled through third-party payment providers such as Razorpay, Stripe, PayPal or Wise, or through direct bank transfer.

Depending on the payment method used, we may receive information such as:

• Name of payer
• Billing information
• Transaction amount
• Transaction date
• Transaction reference
• Payment status
• Limited payment or banking information associated with the transaction

We generally do not need to receive or store full payment card details ourselves when those details are handled directly by a payment service provider.

Payment providers process payment information according to their own privacy policies and terms.

When you visit our website, certain technical information may be collected automatically by the website, hosting infrastructure, security services or analytics providers.

Depending on the configuration of the website, this may include:

• IP address
• Browser type and version
• Device type
• Operating system
• Approximate location derived from technical information
• Pages visited
• Referring website
• Date and time of access
• General interaction information
• Website performance information
• Security and diagnostic information

Some of this information may be collected through cookies, logs, pixels, tags or similar technologies.

We seek to use such information primarily to operate, secure, understand and improve the website.

Mugdha Studios may use cookies and similar technologies for website functionality, security, preferences and analytics.

Our intended analytics use includes basic website analytics, and we may use services such as Google Analytics.

Depending on the website configuration, we may also use technologies such as:

• Google Tag Manager
• Cloudflare Analytics
• Microsoft Clarity
• Meta Pixel
• Advertising or retargeting pixels

Not all of these technologies will necessarily be active at all times. Where a particular technology is enabled, its actual operation will depend on its configuration and the purposes for which it is used.

Where applicable law requires consent before using non-essential cookies or tracking technologies, we will request consent before activating those technologies.

You may also be able to control or delete cookies through your browser settings. Please note that disabling certain cookies may affect some website functionality.

We may use personal information for the following purposes:

Responding to enquiries

To:

• Respond to questions and enquiries
• Understand your project requirements
• Communicate with you
• Prepare proposals, estimates or project discussions
• Determine whether our services are appropriate for your requirements

Providing services

To:

• Deliver agreed creative and digital services
• Manage projects
• Communicate with clients
• Coordinate approvals and feedback
• Manage files and deliverables
• Provide customer and project support

Business administration

To:

• Prepare invoices
• Process and reconcile payments
• Maintain business records
• Manage contracts and agreements
• Comply with applicable legal, accounting and tax requirements
• Protect our legal rights and interests

Website operation

To:

• Operate the website
• Maintain website security
• Prevent abuse, fraud and spam
• Diagnose technical problems
• Improve website performance
• Understand how visitors use the website

Communications and marketing

Where you have subscribed or where otherwise permitted by applicable law, we may use your contact information to:

• Send studio updates
• Share work, announcements or relevant content
• Send newsletters
• Communicate about services or opportunities that may be relevant to you

You may withdraw your consent or unsubscribe from marketing communications at any time.

Legal and regulatory purposes

We may process information where necessary to:

• Comply with applicable law
• Respond to lawful requests from authorities
• Establish, exercise or defend legal claims
• Detect or investigate fraud, abuse or security incidents
• Protect the rights, property and safety of Mugdha Studios, our clients, users or others

The legal basis for processing personal information depends on the circumstances and the law applicable to the processing.

India's Digital Personal Data Protection Act, 2023: Where India's DPDP Act, 2023 applies, we process personal data on the basis of your consent, or on the basis of a "certain legitimate use" specifically permitted under the Act (for example, where you have voluntarily provided your personal data to us for a specified purpose, such as submitting an enquiry).

GDPR and International Privacy Regimes: Where laws such as the GDPR or similar international privacy regimes apply, processing may, where legally available and appropriate, be based on:

• Your consent
• Taking steps at your request before entering into a contract
• Performing a contract
• Compliance with a legal obligation
• Protecting legitimate interests, where permitted and appropriately balanced against your rights
• Another lawful basis available under the applicable law

We do not rely on consent where another lawful basis is more appropriate or where applicable law permits processing without consent.

Where we rely on consent, you may withdraw that consent, subject to applicable legal limitations and the consequences of withdrawal.

Creative projects often require Mugdha Studios to handle substantial amounts of information and creative material supplied by clients.

Client and project information is used primarily to:

• Understand the client's requirements
• Develop creative and strategic work
• Produce designs, content, videos, campaigns and related deliverables
• Manage project communications
• Coordinate teams and collaborators
• Store and organise project materials
• Provide revisions and approvals
• Deliver completed work
• Manage commercial and contractual obligations

Some client projects may involve information belonging to the client's employees, customers, audiences or other individuals.

Where Mugdha Studios processes personal information on behalf of a client rather than for its own purposes, the relevant client agreement, statement of work, data-processing terms or other contractual arrangement may govern that processing.

Where appropriate, we will process such information only for the purposes authorised by the client and applicable law.

Clients should not provide Mugdha Studios with sensitive personal information unless it is necessary for the project and appropriate safeguards and instructions are in place.

Mugdha Studios may use third-party creative, productivity and AI-enabled tools as part of its business and creative workflow, including services such as Adobe, Figma, Canva, OpenAI/ChatGPT and Google Gemini.

Where we use AI-enabled tools, we aim to use business or API-tier access configured to exclude submitted content from being used for third-party model training, where such configuration is available from the provider. We do not knowingly submit personal information to AI or creative tools except where there is a specific business or project-related reason to do so.

The use of a particular service depends on the nature of the project and may change over time. Clients may place additional restrictions on the processing or use of their confidential information through the applicable project agreement.

We use trusted third-party services to operate our business, website and client workflows. Depending on the interaction or service involved, these may include:

The particular services used may change over time.

We do not give third parties unrestricted access to your personal information. Service providers receive or access information only where reasonably necessary for the relevant business, technical, communication, payment, project or service function, or where otherwise permitted or required by law.

These third parties may process information in countries other than India.

Mugdha Studios is based in India but works with clients, collaborators and service providers internationally.

As a result, your personal information may, depending on the service involved, be processed, stored or accessed in countries outside India and potentially outside the country in which you live.

Under India's Digital Personal Data Protection Act, 2023, transfers of personal data outside India are permitted by default, other than to countries or territories that may be specifically restricted by the Central Government of India from time to time.

Where the GDPR or a similar international transfer-restriction regime applies — for example, to personal data of individuals in the European Economic Area or United Kingdom — we will use an appropriate lawful transfer mechanism or safeguard required under that regime, which may include:

• An adequacy decision
• Contractual protections or standard contractual clauses
• An applicable UK transfer mechanism or addendum
• Recognised certification or other legally approved mechanisms
• Another lawful transfer mechanism available under the applicable law

The exact mechanism and regime that applies depends on the countries involved, the service provider and the individual's own location.

By interacting with Mugdha Studios, you acknowledge that international processing may occur where necessary to provide our website, communications, services and business operations, subject to the protections required by applicable law.

Where the laws of your country give you specific privacy rights in relation to international transfers, you may contact us using the details in this Privacy Policy.

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, unless a longer retention period is required or permitted by applicable law.

Retention periods may depend on:

• The nature of the information
• The purpose for which it was collected
• Whether we have an ongoing relationship with you
• Contractual obligations
• Accounting and tax requirements
• Legal obligations
• Dispute resolution
• Protection of our legal rights

For example:

Enquiry information: We may retain information relating to business enquiries for a reasonable period after the enquiry or last meaningful communication, particularly where it may be relevant to future business or legal records.

Newsletter information: Your email address may be retained until you unsubscribe or otherwise request removal, subject to applicable legal or operational requirements.

Client information: Project, contractual, accounting and commercial records may be retained for as long as reasonably necessary to manage the relationship and fulfil legal, tax, accounting or dispute-resolution requirements.

Account information: Where accounts are provided, account data may be retained while the account remains active and for a reasonable period after closure where necessary for security, legal or legitimate business purposes.

We may retain limited information after deletion where necessary to comply with legal obligations, resolve disputes, enforce agreements, prevent fraud or protect our rights.

We do not sell or rent your personal information.

We may share or provide access to personal information with:

• Service providers that help us operate the website or business
• Communication and collaboration providers
• Project management and storage providers
• Payment providers
• Professional advisers where reasonably necessary
• Authorities where legally required
• Other parties where you have instructed or authorised us to do so
• Successors or counterparties involved in a business restructuring, merger, acquisition or transfer of assets, where applicable

We seek to limit disclosure to information reasonably necessary for the relevant purpose.

We take reasonable technical and organisational measures designed to protect personal information against:

• Unauthorised access
• Unauthorised disclosure
• Loss
• Misuse
• Alteration
• Destruction

Depending on the system involved, safeguards may include access controls, authentication, secure cloud services, HTTPS encryption, account controls, security monitoring and provider-level security measures.

However, no method of transmitting or storing information online can be guaranteed to be completely secure. We therefore cannot guarantee absolute security of information transmitted to or stored by us or our service providers.

If we become aware of a security incident affecting personal information, we will notify the Data Protection Board of India and/or affected individuals without undue delay and, where required, within the timeframe specified under the DPDP Rules, 2025, and take appropriate steps to investigate, contain and respond to the incident.

Depending on where you live and which privacy laws apply to you, you may have rights relating to your personal information. These may include the right to:

• Know whether we process your personal information
• Request access to personal information we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion or erasure where legally available
• Request restriction of certain processing
• Object to certain processing
• Request portability of certain information
• Withdraw consent where processing is based on consent
• Opt out of marketing communications
• Nominate another individual to exercise your rights in the event of death or incapacity
• Raise a privacy grievance
• Exercise other rights provided by applicable law

Under India's Digital Personal Data Protection Act, 2023, individuals also have rights relating to access to information about their personal data, correction and erasure, grievance redressal and nomination, subject to the applicable legal framework and its phased commencement.

For individuals protected by GDPR or similar laws, additional rights may apply depending on the circumstances, including rights relating to objection, restriction and data portability.

We may need to verify your identity before responding to certain requests in order to protect your information and prevent unauthorised disclosure.

To exercise your rights, contact: mugdhastudioswork@gmail.com

If you have a concern about the way Mugdha Studios has handled your personal information, we encourage you to contact us first so that we can investigate and attempt to resolve the issue.

Please provide enough information for us to understand your concern and, where relevant, identify the information or interaction involved.

We aim to acknowledge grievances within 7 days of receipt, and to resolve them within 30 days. In any event, all grievances will be addressed within 90 days of receipt, in accordance with the DPDP Rules, 2025.

Where you have the right to do so, you may also contact the relevant data-protection, privacy or regulatory authority in your jurisdiction, including the Data Protection Board of India.

Our website and services are intended primarily for businesses, professionals and adults.

Under India's Digital Personal Data Protection Act, 2023, a "child" is any individual under the age of 18. We do not knowingly collect or process personal data of children without verifiable parental or guardian consent, and we do not carry out behavioural monitoring or targeted advertising directed at children.

If you believe that a child has provided personal information to us without appropriate authorisation, please contact us at: mugdhastudioswork@gmail.com

We will take reasonable steps to review and address the matter in accordance with applicable law.

Our website may contain links to websites, social-media platforms or other services operated by third parties. Examples may include social platforms, client websites, payment providers, communication services and other external resources.

Mugdha Studios is not responsible for the privacy practices, security or content of third-party websites.

When you leave the Mugdha Studios website or interact directly with a third-party service, the privacy policy of that third party may apply.

We encourage you to review the privacy policy of any third-party service before providing it with personal information.

Mugdha Studios does not currently intend to use personal information collected through this website to make decisions based solely on automated processing that produce legal or similarly significant effects on individuals.

If our practices change in a manner that requires additional notice under applicable law, we will update this Privacy Policy and provide any other required information.

We may update this Privacy Policy from time to time to reflect:

• Changes to our business
• Changes to our website
• New services or technologies
• Changes to the information we collect
• Changes to third-party service providers
• Changes in applicable legal or regulatory requirements

When we make changes, we will update the "Last updated" date at the beginning of this policy.

Where required by applicable law, we will provide additional notice or seek consent for material changes.

For any questions, requests or concerns about this Privacy Policy or your personal information, please contact us:

Mugdha Studios
Mahalaxmi Puram, Lane 1, Dehradun, Uttarakhand, India
Email: mugdhastudioswork@gmail.com
Website: https://mugdhastudios.com/

For additional information regarding your use of our services and website, please refer to:

• Legal Notice →
• Terms of Use (Applicable to client engagements and project agreements)
• Cookie Policy (Refer to Section 4 of this Privacy Policy)

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